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Dine and Dance

Dine and Dance

  • Project duration:1 year
  • Client: USA
Dine n Dance is a fashion brand focused on empowering women to feel confident and stylish in any look, regardless of body type. Their innovative "One Size Fits You" designs are crafted from high-quality linen, silk, and cotton, adapting to women’s naturally fluctuating shapes and providing comfort and elegance without the need for multiple sizes. Established nearly 20 years ago and beloved in Europe and Mexico, they are now bringing their unique fashion to the USA and Canada.
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Responsibilities

Project Setup

  • Establishing the foundational environment for Shopify projects, including store configuration and customization.

GitHub Setup

  • Configuring GitHub repositories for version control and ensuring seamless collaboration among development teams.

Search Functionality Fixes

  • Resolving inconsistencies in product search results by aligning product titles with corresponding images (e.g., ensuring the displayed image matches the product color specified in the title).

Google Tag Manager (GTM) Management

  • Creating new tags and removing outdated or unnecessary ones to ensure efficient tracking and analytics setup.

Google Analytics 4 (GA4) Implementation and Metrics Tracking

  • Setting up GA4 and configuring metrics such as bounce rate, time on page, and funnel conversion rates.
  • Monitoring the conversion funnel, including session counts, pageviews, and completed sales to analyze performance and optimize conversions.
  • Investigating data trends and anomalies to ensure accuracy and actionable insights.

Reviews and Product Detail Page (PDP) Fixes

  • Correcting issues with product reviews display.
  • Addressing redirect problems on PDPs when variants are changed, ensuring a seamless user experience.

Technologies & Tools Used:

  • Shopify Liquid
  • JavaScript
  • HTML
  • CSS
  • GA4/GTM
  • GIT

Apps used on the project:

  • Search & Discovery
  • Theme Access

More info:

Functionality

Search

Resolving inconsistencies in product search results by aligning product titles with corresponding images (e.g., ensuring the displayed image matches the product color specified in the title).

Functionality

Product swatches

Addressing redirect problems on PDPs when variants are changed, ensuring a seamless user experience. The deep logic is connected with metafields, and the issue was that metafields value was empty.

Functionality

GA4 setup

Setting up GA4 and configuring metrics such as bounce rate, time on page, and funnel conversion rates.

Monitoring the conversion funnel, including session counts, pageviews, and completed sales to analyze performance and optimize conversions.

Investigating data trends and anomalies to ensure accuracy and actionable insights.

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